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Quickstart ​

From an empty brand to a scheduled post. About 15 minutes, most of it spent connecting an account.

1. Fill in your persona and voice ​

Studio, then Settings, then the Brand tab.

Three fields ground every AI feature: your niche, your audience, and what to avoid. There is an Interview me button that asks you tailored questions and fills them from your answers.

Then the Voice tab: non-negotiables, structure, a writing sample, and your content pillars. This is what every AI generation reads first, and a thin one produces generic output. Be specific and blunt:

Simple, direct, conversational English. No vocabulary I would not say out loud.
Banned: delve, leverage, game-changer, unlock, seamless, robust.
First person. If something failed, say it failed. No spin.
Hook in the first line. Short paragraphs. Concrete numbers over vague claims.

Pillars are the 3 to 5 themes you post about. For example:

A: build-in-public, what happened this week
B: technical takes, backed by something I built or broke
C: product value, spoken to the reader's problem
D: lessons and failures, the mistake first

See Persona and Voice.

2. Connect an account ​

Studio, then Settings, then Connections.

Start with Bluesky

If you want to see the whole pipeline work today, connect Bluesky. It takes two minutes with an app password, it publishes for real, and it syncs metrics.

Instagram is more capable but needs a Meta developer app. Threads and Facebook connect, but Meta's own app review is still what limits whether they can actually publish.

See Platform support for what each one can do.

3. Set your posting schedule ​

Studio, then Settings, then the Content tab.

Set the posting timezone first. This is separate from wherever the servers run, and it is the one that decides when your posts go out.

Then add time slots per network you have connected, for example Mon 09:10, Wed 09:10, Fri 17:30. These are the times the queue offers you when scheduling. There is no fixed cadence and no required network: a brand only sees slot editors for the networks it has connected, plus a default list that covers anything else.

4. Get a first idea in ​

Three ways.

Type one. The quick-capture button in the top bar drops an idea into the Library without navigating away.

Mine your commits. If you write code, the CLI turns your git history into ideas. Run it in the repo you just worked on:

bash
npm install -g @postlyra/cli
postlyra login
cd ~/code/your-project
postlyra mine --dry-run   # look first
postlyra mine

Research. Save a post you admire to Inspiration: paste its link, or use the Chrome extension to find outliers in a feed you are already scrolling. Analyse it, then generate ideas from it.

5. Promote it to a draft ​

Studio, then Planning, then the Library view.

Find your idea and click Promote. That creates a draft, optionally AI-written in your voice, and drops you into the draft editor.

Edit it until it sounds like you. This is the part nobody should skip.

6. Approve and schedule ​

In the draft editor, click Schedule (or Post now to publish immediately): pick the connected account, pick a slot, adjust the caption for that network if you want.

That click is your approval, recorded in your name. There is no separate Approve step for a human who already holds the permission to schedule, whoever wrote the text. See Approve and schedule.

7. Watch it go out ​

Studio, then Queue.

Your slot sits at pending until its time, then flips to publishing, then published.

What next ​

Postlyra, by MAVA Design

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