Brands and accounts

Brand

A brand is a workspace. Everything is scoped to one: content profiles, drafts, ideas, the queue, connected accounts, metrics, contacts, automations, research channels, comment sources.

Switch brands from the top of the sidebar. Nothing crosses between them.

Use a separate brand when you run genuinely separate identities: your personal account and a company account, or two clients. Use one brand with several content profiles when it is one operation with different tones.

Account

An account is the billing container. It holds one subscription and owns your brands.

You never switch accounts, because you only have one. There is no account switcher in the UI, only a brand switcher, and that is deliberate.

Account (one subscription)
  ├── Brand: My Product
  ├── Brand: Personal
  └── Brand: Side Project

How many brands you can create comes from the brands allowance on the account's plan. See Plans and billing.

Creating a brand

From the brand switcher, choose Create brand.

Owner only

Only a brand owner can create another brand. Invited members cannot, because a new brand goes on the account's bill.

An account on trial resolves to a hidden trial plan that allows 1 brand. An account past its trial with no subscription cannot create one at all.

Brand ids

Every brand has a brand id, a UUID. It is what machine clients use to say which brand they mean.

You need it for:

• X-Postlyra-Brand on the REST API
• The brand argument on MCP tools
• postlyra brands use <id> in the CLI

Find them with GET /teams, the list_brands MCP tool, or postlyra brands.

One token, many brands

A single API token reaches every brand you belong to. There are no per-brand tokens.

That means a machine client has to say which brand it means on each call. A client that does not, on an account with several brands, gets an error rather than a guess. This is on purpose: silently defaulting to whatever brand you last clicked in a browser is how content ends up filed under the wrong identity.

Members

People are invited per brand, with a role. Someone can belong to several brands on the same account with different roles in each.

See Invite members and Roles and permissions.

Brand settings

Studio, then Settings, then the Brand tab: name, contact email, phone, address.

Owner only. It renders read-only for invited members.